Atmos x Nike Air Max 95 “Harajuku” From Tease to Tokyo Drop
The sneaker world first caught wind of the upcoming Atmos x Nike Air Max 95 “Harajuku” back in mid-September, when Atmos Creative Director Hirofumi Kojima took to Instagram to share a mysterious teaser. The post featured a close-up shot of the Air Max 95’s sock liner embroidered with the Harajuku logo instantly sparking speculation among fans.
Just two weeks later, Kojima followed up with another post, this time revealing a detailed look at the shoe’s colours and materials, along with a simple caption: “Coming soon.” The teaser only fueled anticipation further, leaving sneaker heads eager for more information.
Then came silence until October 11th, when things kicked off in true Harajuku fashion. A Harajuku Block Party was announced, and fans were invited to take part in an exclusive stamp hunt. Participants had to visit three stores atmos pink, atmos, and Tokyo 23 snapping photos at each location and collecting stamps on their Block Party card. Once all three stamps were secured, fans could redeem them for either an event ticket or a custom Harajuku Block Party T-shirt.
As the day unfolded, attendees began spotting people wearing the brand-new Air Max 95 Harajuku SE and handing out cards that revealed a secret location the atmos Harajuku store along with queue numbers. Word spread fast, and sneakerheads rushed to the spot, hoping to snag a pair. Rumours circulated that the drop was extremely limited, with estimates as low as 20 to 30 pairs available.
The Atmos x Nike Air Max 95 “Harajuku” (IM8063-010) reimagines the classic 95 with premium black leather layers, reflective detailing, and vibrant Volt accents inspired by Tokyo’s Harajuku district. Subtle branding and custom insoles tie the design to its streetwear roots.
Now, just a couple of weeks later, Nike has officially unveiled images of the Air Max 95 Harajuku SE, confirming that a wider release is on the horizon via the Nike SNKRS app. As of now, it appears to be a Japan-exclusive drop but fans around the world are keeping their fingers crossed for a broader release.
For 95 enthusiasts and collectors alike, this Harajuku inspired release perfectly captures the energy and creativity of Tokyo’s most iconic streetwear district blending local culture, exclusivity, and classic Nike design into one unforgettable collab.
A Stateside Moment - Early North America Release at ComplexCon
While the Harajuku SE made waves across Tokyo, the story doesn’t stop there. The pair is now set to make its North American debut with an early release at ComplexCon, taking place October 25th to October 26th, 2025. This marks the first time U.S. sneaker fans will get a chance to secure the pair ahead of any wider international rollout.
The Atmos x Nike Air Max 95 “Harajuku” will be available alongside another heavyweight release the Undefeated x Nike Air Max 95 making this year’s ComplexCon a can’t-miss moment for Air Max enthusiasts and collectors alike.
Events like ComplexCon often serve as cultural milestones in sneaker history moments when the global community converges, stories are shared, and new chapters are written for iconic silhouettes. The Harajuku SE arriving stateside not only celebrates the connection between Tokyo and Los Angeles streetwear culture, but also highlights how design, locality, and community continue to drive sneaker storytelling forward.
Whether you’re reading this as the release unfolds or years down the line, this drop represents more than just another 95 it’s a snapshot of how deeply rooted and globally connected sneaker culture has become.
More details still to come for a wider release so for now enjoy the official images below and stay locked to all the 110slad socials!
